LifeLock CEO Todd Davis and Rubicon Race Team owners Jason Priestley and Jim Freudenberg announced today that LifeLock would be the primary sponsor for their first entry in the 92nd running of the Indianapolis 500 on May 25, 2008. The car will be formally entered in March for the world’s largest one day sporting event [...]
According to this article Todd Davis and his marketing gimmicks seem to be working. His company LifeLock, Inc has gone from from 30,000 customers to 500,000 customers during 2007. Revenues also increase to $35,000,000 from $2,200,000. Pretty good results. All has not been trouble free for Tood Davis, but it hasn’t exactly been all that [...]
Since everyone seems to crave information on Todd Davis of LifeLock and his famous request to please take my identity I figured I’d poke around for more stuff on him. I found a gem, an auction on eBay with his famous request to take his identity. It actually a classified ad, but still it’s on [...]
It was only a matter of time before someone used this guy’s identity for a loan. He has been posting his social security number all over telling everyone his “LifeLock” service will protect you from identity theft. Here is a link to my original story about “LifeLock”. Turns out the guy isn’t just a stooge [...]
You just didn’t know how you might be getting ripped off. With gas at $3.25 recently locally it seems like it was just the high price of the gas. Using your credit card at the pump could expose you to identity theft. When you swipe your card in the pump, the pump collects and stores [...]
